Cast of 30,000, take a bow!

The amazing Kyushu Shinkansen video that I wrote about in a previous post (here) has just won an international advertising award.

To refresh your memory, the ad makers asked members of the public to stand alongside the tracks to be filmed as the new train went by. Approximately 30,000 people turned out to participate over the 250-kilometer route.

The people who made this ad really know a thing or two about winning over an audience. Not only was their original production brilliant and moving, but take a look at their submission (here) to the Cannes Lions advertising contest. They put major emphasis on the fact that the 250-kilometer route from Kagoshima to Fukuoka is about the same as the distance from Cannes to Geneva – thus turning their “foreign” ad into something the contest judges could instantly relate to in a familiar way.

Smart.

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