Now through the end of this month (July 2011), there is a large saltwater aquarium set up on a Ginza streetcorner in front of the Sony building.
It has been drawing crowds, which of course is its purpose. Sony hopes that passersby, once their attention is caught by the sharks and a giant moray eel, will step inside to see more fish – and not incidentally peruse some of Sony’s latest products.
There is a tank filled with exotic starfish and other invertebrates in the lobby, and once you’ve come that far, you may as well have a look around at their 3-D video wares, most of which are currently displaying images of Okinawa sea life.
Sony’s 3-D TV sceens display images with more impressive depth than I have seen in 3-D movies in theaters in recent years (including the last Harry Potter film just this weekend), but what really caught my eye was a home video camera with a built-in Steadicam-like feature. It and an ordinary camera, both pointed toward visitors entering the display area, are attached to a gyrating platform, with TV monitors on either side to show the results. On one screen, you see a blurry image of yourself whirling wildly about, while on the other screen you see a much clearer image of yourself (jiggling slightly).
While I’m sure that would come in handy, I’m satisfied for now with my current camera – made not by Sony but by Canon – which I used to shoot the video at the top of this post.